Strengthening Extension’s public value case
Earlier this week I spoke at the 2013 PILD Conference in Alexandria, VA. The title of my talk was “You can understand and effectively communicate the public value of Cooperative Extension,” but once I was done preparing my remarks, the title might as well have been, “In search of the elusive public value-level impacts.”
#sciencepitch? How about #Extensionpitch?
Earlier this year the California Institute for Regenerative Medicine (CIRM) held what they called an Elevator Pitch Challenge. The goal of the challenge was to help researchers who get funding from the stem cell agency do a better job of communicating with the public. They invited any researcher who gets CIRM funding to prepare a 30 second videotaped pitch, keeping it short, simple and something anyone can understand. CIRM staff then voted who they thought did the best job.