Building Public Value in the Southern Region
This Thursday, April 7, 2011, I will teach a Building Extension’s Public Value workshop to Extension leaders in the Southern region as part of the Southern Region Middle Managers’ Conference in Arlington, Texas. I look forward to hearing how Extension organizations across the South are communicating with stakeholders about their programs’ impact and value.
Announcing a Building Extension’s Public Value Train-the-Trainer
Help Build Extension’s Public Value!
You know how your Extension programs benefit your participants, but your programs also create public value when they benefit the rest of the community. Nationwide, participants in “Building Extension’s Public Value” workshops have learned how their programs create public value and how to communicate this value to stakeholders whose support is crucial to Extension.
Public value messaging via the web
Visit the University of Nebraska-Lincoln Extension website to see an example of an organization communicating to stakeholders with the public value approach. Easily spotted by anyone visiting the organization’s public home page in February, was a public value message for a private drinking water and wastewater Extension program. Below the message was a link to a document containing messages for programs across all disciplines. Today, links to program impact summary reports occupy that left-column space on the home page.
Workshop at the 2011 NACDEP Conference
If you are attending the 2011 NACDEP Conference next week in Charleston, SC, consider participating in the mini “Building Extension’s Public Value” workshop that I will teach Tuesday, March 8, 11:00-12:30. We won’t have enough time to do a full workshop or cover all of the learning modules, but it will be a good opportunity to get a introductory “taste” of BEPV training.
