For Extension 2.0, I am looking (for the first time, I admit!) at social networking sites, such as Facebook and MySpace. I know that these sites are being used for much more than catching up with friends, and they are no longer simply the domain of students. Nevertheless, to the extent that a presence on MySpace and Facebook is beneficial for Extension programs, my guess is that the greatest benefit will go to programs that reach out to youth. The benefit of a Facebook page for “Building Extension’s Public Value,” a program directed at Extension professionals, is not obvious to me. What do you think?