This year’s
Public Issues Leadership Development (PILD) Conference, to be held April 21-24 in Alexandria, VA, has been organized around the theme of “What you CAN do!” The program is packed with practical guidance on how to effectively advocate for Extension with elected officials and stakeholders. There will be two opportunities to hear about the public value approach to communicating about Extension programs. On Monday I will give a keynote talk,”You CAN Understand and Effectively Communicate the Public Value of Cooperative Extension.” I will give a brief introduction to the public value approach and then present my current thinking about how Extension organizations can make a stronger public value case going forward. Then on Tuesday, I will teach a mini Building Extension’s Public Value Workshop for any conference attendees who have not been through the program or who would like to apply the approach to a program of their own. I hope to see you there!
