Are you with University of Minnesota Exension? Would you like to learn how to use the public value approach to secure support for your Extension programs? Consider attending the session at the 2008 UM Extension Fall Program Conference that I will co-lead with Aimee Viniard-Weideman. The session is Tuesday, Oct. 21, starting bright and early at 8:00. Grab a caffeinated beverage and join us! Here is the session description:
Demonstrating Your Program’s Public Value: The Key to Gaining Support from Stakeholders and Funders
Laura Kalambokidis, Associate Professor, Department of Applied Economics, University of Minnesota
Aimee Viniard-Weideman, Asst Dean & Dir of Comm & Pub Relations
Given today’s growing pressures to demonstrate accountability and attract scarce resources, it is more important than ever that your programs demonstrate public value. That’s the benefit Minnesota communities receive because others are participating in your programs. If you develop, deliver or seek funding for programs, this workshop is for you! During this dynamic 90 minute session, you will: 1) understand public value and how it applies to your program, 2) discuss, develop and refine your program’s public value messages, and 3) discover new ways to communicate your program’s public value to get the support you need.